In today's digital world, we only have a few seconds to grab a user's attention. It usually takes less than two seconds for a person to decide whether to click on a link. In this context, link...
Read moreYou tap a link in an email. It opens your browser. Then asks you to download an app you already have. Then sends you to the homepage — not the product you wanted. Sounds familiar?That’s fa...
Read moreMost QR codes don’t fail because of design. They fail because of everything else.
Read moreThe Internet is global, and its users communicate in different languages: English, Ukrainian, French, etc. If you work with an international audience, the question arises: how can you send a single li...
Read moreYou can plan the perfect event, book the best venue, and line up the keynote speaker of the year — but lose attendees at the very first click. That’s the silent killer of event engagement: messy, long...
Read moreManual URL creation is a bottleneck. If your product or system sends more than a handful of links — in emails, SMS, notifications, dashboards — you’re already wasting time. Automating short link gener...
Read moreIn a world overwhelmed with information, human memory is selective. Most participants at yesterday's meeting have probably already forgotten the details of the presentation, but they will definitely r...
Read moreIn a 2021 global CMO survey, over 60% of marketing teams admitted they tracked outputs, not outcomes. That means they were measuring how much they did — not what changed because of it.
Read moreIn 2020, a university ran an online event followed by a feedback survey. The same link was sent to every attendee, with no segmentation or tracking.
Read moreIn SMS marketing, where each message is limited to a strict 160 characters, space utilization is crucial. That is why shortened links have evolved from a simple convenience to an essential tool for ef...
Read moreImagine your content is a city. Articles are buildings, videos are parks, and CTAs are highways. Now picture the roads without signs — no way to know where you’re going, or if you’ve already passed th...
Read moreAt the height of the Cold War, the CIA reportedly trained pigeons to carry tiny cameras for aerial surveillance. The logic? Birds see what humans can’t. Today, affiliate marketers face a similar chall...
Read moreShort links are a handy tool, but using them incorrectly can seriously harm your content. Even the highest-quality material will fail to achieve its goal if the shortened link is used without careful....
Read moreThere’s a strange paradox in the modern workplace. Teams obsess over CRM pipelines, sprint boards, and OKRs, yet treat their links—the literal pathways to their assets, tools, campaigns, dashboards, a...
Read moreIt rarely begins with a warning. One tweet goes viral for the wrong reason, a product glitch sparks outrage, or a delivery delay becomes a TikTok meme.
Read moreImagine: you open an old article that promises a useful guide or discount. You click on the link and... you get a 404 error. No magic, just frustration.
Read moreWhat do a cryptic string of letters and a clean, branded link have in common? Both lead to the same destination — but only one gets clicked.
Read moreIf a flyer falls in the city and no one scans its QR code, did it even exist? In an age where even bus stops whisper digital secrets, offline advertising is only as powerful as the action it inspires....
Read moreIn the chaos of the internet, it takes just a millisecond for a user to decide whether to stay or close a tab. With this in mind, we designed Surl.li so that every direction would be invisible. To ach...
Read moreSomewhere in a museum of extinct technologies sits a telegraph key engraved with the words “STOP WASTING WORDS.” In the age of Morse code, every character cost money, so messages became po...
Read moreMeteorologists once watched the sky and guessed; sailors tasted the wind. Marketers still do both—but with links. A single shortened URL is a weather balloon you launch into the internet jet str...
Read moreIf you open the working chat of any marketing company, you're likely to stumble upon a real link soup if you cut through the chaos: link management in a teamIf you open the working chat of any marketi...
Read moreThere’s something almost magical about simplicity. Like watching a master chef with just three ingredients create a dish you’ll never forget. In the world of digital marketing, links should work the s...
Read moreThere’s an old superstition among sailors — never trust calm waters. Smooth surfaces often hide deep, unpredictable currents. In the digital ocean of today’s web, short links are those calm waters: co...
Read moreIn 2012, a well-known brand had a big marketing campaign, invested millions in it, and sent out a short link en masse on Twitter. The problem was that the domain it was hosted on expired the day befor...
Read moreImagine opening a letter in 1998. It’s personal. The envelope’s texture matters. The way your name is written — inked by hand — matters. Now fast forward to 2025. Your inbox is a battlefield.
Read moreOnce upon a time, before algorithms ruled marketing departments and dashboards blinked with metrics like constellations in a sky we pretend to understand, people relied on guesswork.
Read moreImagine that your links are your brand's business cards. Would you hand out crumpled, unreadable pieces of paper to your customers? Hardly. So why do so many people still put long, meaningless URLs in...
Read moreIn today’s digital world, social media platforms like Instagram, TikTok, Facebook, and Twitter are powerful tools for reaching audiences, building brands, and driving engagement. However, managing lin...
Read moreHow Link Shortening Helps with Marketing CampaignsIn today's ever-changing digital environment, even the smallest details can have a significant impact on the success of a marketing campaign
Read moreLinks can also get tired. Imagine: you are a long URL, stretched over a whole paragraph, broken, cropped in the messenger, scaring the user with numbers and special characters.
Read moreIn a digital ecosystem where link sharing is central to marketing, communication, and analytics, URL shorteners have become indispensable.
Read moreIn the digital age, clarity and efficiency are essential — especially when it comes to how we share information online. Long, complex URLs can clutter content
Read moreIn the digital age, gathering feedback through online surveys has become easier than ever. Tools like Google Forms allow you to create quick, customizable surveys for everything from customer feedback...
Read moreIn the digital marketing world, every character counts — and every click matters. That’s why URL shorteners have become essential tools for marketers. Among the many services available, Su...
Read moreThe story of URL shorteners begins at the turn of the 21st century, during a time when the internet was rapidly evolving and the need for convenient information sharing was becoming increasingly impor...
Read moreNFTs (non-fungible tokens) have already changed the world of digital art, collecting, and even business. But can short links also become NFTs? At first glance, it seems unusual, but the concept of com...
Read moreShortened links are not just a convenient way to make URLs more compact, but also a powerful analytics tool in advertising. They allow you to track user behavior, determine the effectiveness of market...
Read moreWhen it comes to creating a custom link shortener, the owner has a choice: use a separate domain or host the shortener on a subdomain of the main site. Both options have their advantages and disadvant...
Read moreReferral links are a powerful tool for earning money, but they often look long, complicated, and incomprehensible to users. Many people do not click on them, suspecting that they are ads or something...
Read moreShort links or short URLs, as it also call, are condensed versions of longer web addresses. They’re created using URL shorteners, which transform lengthy URLs into compact formats, often with fe...
Read moreShort links are everywhere — in social media posts, marketing emails, and direct messages. They make sharing long URLs effortless, but their simplicity can also be their Achilles' heel. Behi...
Read moreShort links have revolutionized the way we navigate the internet. These compact, user-friendly URLs are not just a tool for simplicity — they’re a bridge between sleek design and seamless...
Read morePrint advertising, despite the digital shift, remains a vital component of many marketing strategies. However, integrating online and offline campaigns presents a unique challenge. One of the most eff...
Read moreIn the digital marketing and web development world, the importance of a strong, memorable domain name cannot be overstated. It not only adds a personal touch but also helps build brand identity, enhan...
Read moreImagine this: a long URL that looks like a messy mix of letters and numbers. Would anyone want to click on that? I doubt it. This is where short links come in. It's not just a convenient way to sh...
Read moreShort links, like miniature portals to the Internet, have become an integral part of our digital lives. We use them every day without thinking about their structure and capabilities. But is everything...
Read moreImagine receiving an invitation to an exciting event. The message contains a long link filled with complex symbols, numbers, and letters resembling a cipher. Doesn't that seem unappealing? People...
Read moreWant to know which ads work best? UTM tags are like tiny barcodes on your ads. They help track where people found you and how they came to your website. A link shortener is a handy tool that makes the...
Read moreIn today's world, where information is available at every step and technology is evolving at an incredible pace, we are constantly searching for more efficient methods of transmitting it. One of t...
Read moreShortened links are a convenient way to broadcast end links, especially when it comes to complex, large projects, online stores with sorting and custom tags. In this case, marketers can easily “...
Read moreLink shortening has several categories of users. One-time users who shorten a link several times a month to send it to a friend in a messenger;Regular users - who use the shortener regularly, but...
Read morePhishing is one of the most common cyber threats that puts users' personal data at risk. Fraudsters use a variety of methods to deceive, and one of them is short links. They mask dangerous UR...
Read moreModern marketing operates with many tools and opportunities, and A/B testing can be considered one of the most informative. A/B testing is a methodology that evaluates the effectiveness of 2 or more v...
Read moreShort links find various applications and printing is no exception. Short URLs are not only a useful tool that helps to link printed materials with digital resources, but also to increase interest in...
Read moreTo view the statistics of short URL clicks you can use different ways, as well as those offered by the link shortening service itself and third-party tools for analytics.Collecting and analyzing click...
Read moreShort links help to increase trust in the brand and improve the effectiveness of interaction with the audience and effectively implement promotional posts. Thanks to this, their use becomes an importa...
Read moreA short link is a shortened version of a standard URL created using specialized online services. Usually, such links consist of a few characters and serve to simplify the use of long addresses. This i...
Read moreShort links have been known on the Internet for more than 15 years and were created to simplify communication when a long and awkward hyperlink can be “wrapped” in a nice link and transmit...
Read moreShort links do not stop gaining popularity because they find new and new applications, from the design of various publications and scientific works, to use in advertising and marketing mailings. To be...
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