Most QR codes don’t fail because of design.
They fail because of everything else.
We’ve all seen them — printed too small, linking to broken pages, redirecting to ugly, untrackable URLs, or simply ignored because users don’t trust what they’ll get. QR codes aren’t magic. But when done right, they feel like they are.
So, how do you make a QR code that actually works?
Start with the link behind it. A raw, 200-character URL doesn’t belong in a QR code. It slows loading, increases scan failures, and kills trust. Instead, use a short, branded link — one that redirects cleanly, can be edited later, and looks professional.
Why does this matter? Imagine printing 10,000 flyers for an event, and realizing the link is wrong or the landing page changes. If you used a short link from a reliable tool like Surl.li, you can just update the destination behind the scenes — without reprinting anything.
Next: design for usability. Avoid placing the QR code on shiny surfaces or in corners where it’s hard to scan. Size matters: anything below 2 cm x 2 cm risks becoming unscannable. Always test it with multiple devices before going live.
Now: context is key. A QR code without explanation is just a square. Add a simple CTA: “Scan to get your ticket,” “Scan for the menu,” or “Scan to leave feedback.” People scan when they know what they’re scanning for.
And don’t forget tracking. You should know how many people scanned, when, and from where. With a smart link inside the code, every scan becomes measurable. That means you’re not just printing stickers — you’re collecting insight.
Here’s one mistake to avoid: don’t assume static QR codes will always work. Static codes point to a fixed URL, with no fallback. But if you use a short, dynamic link inside the QR, you keep full control. If something changes, your QR code still works — and you stay in charge.
One more thing: think mobile-first. The page the QR opens should load fast, fit the screen, and be relevant. You have two seconds to make it count.
So, a QR code that works isn’t about cool design or fancy pixels. It’s about trust, clarity, and flexibility — powered by a short, editable, trackable link underneath. And that’s exactly what Surl.li helps you create.
Because when a user pulls out their phone to scan, you only get one chance to deliver.