10 misconceptions about short links

Short links, like miniature portals to the Internet, have become an integral part of our digital lives. We use them every day without thinking about their structure and capabilities. But is everything as simple as it seems at first glance? Let's debunk the 10 most common myths about short links.

  1. Short links are always safe: Unfortunately, this is far from the case. Attackers often use short links to spread viruses or phishing pages. Therefore, before clicking on an unknown link, always check it with the help of special services.

  2. Short links only shorten long URLs: In fact, the functionality of modern link shortening services is much more extensive. They allow you to track clicks, set up redirects, create branded links, and much more.

  3. Short links are not suitable for social media: On the contrary, short links are ideal for social media because they allow you to make posts more concise, attractive and help promote.

  4. Short links cannot be personalized: This myth has long been dispelled. Many services allow you to create branded short links with your own domain name.

  5. Short links reduce page loading speed:  Modern services for shortening links use high-speed servers, so the impact on page load speed is minimal.

  6. Short links cannot be tracked: This is another common myth. Most link shortening services provide accurate and convenient statistics on the number of clicks, user geography, and other important metrics.

  7. Short links can only be used for web pages: No, it's not. You can use short links for any type of file, from documents to videos.

  8. Short links can be used to bypass spam filters: It's true, but modern spam filters are capable of detecting and blocking short links that lead to malicious resources.

  9. Short links can be used for spamming: Yes, it is possible. That's why many services have a moderation system that allows them to fight spam and solve this problem.

  10. Short links are expensive: Many link shortening services provide their services for free or at a very affordable price.Therefore, this myth is also dispelled.


Short links are a powerful tool that can make our lives online much easier. However, like any other tool, they need to be used wisely. Remember basic internet safety rules and don't trust all short links. After all, a beautiful advertisement can hide an unpleasant surprise.


Short links are not just a convenient way to shorten long URLs. It is a whole range of opportunities for analyzing user behavior, creating branded links, and increasing the effectiveness of your marketing campaign. It is only important to use them correctly and carefully.