Short links find various applications and printing is no exception. Short URLs are not only a useful tool that helps to link printed materials with digital resources, but also to increase interest in your services or products, as the reader can immediately go to the specified short link and find out all the necessary information.
They are actively used on business cards, booklets, magazines and other media, making them more functional and convenient for the audience. This approach simplifies the transition to online content and enhances interaction with customers. The main advantage of short links is their compactness and ease of implementation. Unlike long standard addresses, they look neat and take up less space, which is especially important for materials with limited space, such as business cards or flyers, or in print publications that charge by the number of characters.
Such links will be easier to enter manually from printed material when needed, making them more user-friendly. In magazines or newspapers, these links can direct readers to specific pages or to more detailed product descriptions. It looks aesthetically pleasing and does not greatly distract attention from the main text, keeping it concise and simple. For example, in an article about your product, you can place a short URL leading to the order page, instructions or video reviews. This can greatly assist in making the final decision to make a purchase.
Short links are also used in scientific works, to indicate references to sources from which the material was taken or a link to additional materials for the publication. Also with the help of short links you can leave a note how you can contact the author or personal website.
Often short links are supplemented with QR codes, which can be quickly scanned with the help of a smartphone. This greatly simplifies access to landing pages, such as a company's website, specific products, an online catalog,registration form, or a menu in a restaurant. Long URL links, especially if UTM tagging is applied to them, makes the QR code larger and more difficult to recognize.This arises because of the relationship between the size of the QR code and the length of the original link. That's why by using short links you save yourself from the case when users face problems with scanning your QR code.
The use of short links in printing makes the printed materials more modern and interactive. They not only improve the appearance, but also provide useful data for user without bigger time investment.