The Internet is global, and its users communicate in different languages: English, Ukrainian, French, etc. If you work with an international audience, the question arises: how can you send a single link that will lead each user to the correct language version of the page?
The solution is multilingual short links.
The idea is simple: you create one short link, and it automatically redirects the user to the appropriate language version of your site. This is extremely convenient, especially for mailings, advertising campaigns, or if you just want to save time and not send each person a separate link.
How does it work?
Redirection occurs using parameters such as:
- Browser language (Accept-Language header)
- Country by IP address
- Manually added UTM tags
Modern link shortening services allow you to set up different targets for one short address. For example:
- for Ukrainians — redirect to site.com/ua
- for English speakers — to site.com/en
- for Poles — to site.com/pl
And all this — with one short link that can be shared anywhere.
Why is this convenient?
You don't need to manually divide your audience.
The likelihood that the user will stay on the page increases, because they immediately end up where everything is clear to them.
It looks neat and professional, especially in advertising campaigns or email newsletters.
The Surl.li service, for example, allows you to set up such redirection rules (by language, geography, or other parameters) when creating a short link. It's simple, fast, and doesn't require the help of a programmer.
Conclusion: if you work with a multilingual audience, one short, “smart” link will be much more effective than five regular ones.