When it comes to creating a custom link shortener, the owner has a choice: use a separate domain or host the shortener on a subdomain of the main site. Both options have their advantages and disadvantages, so it's important to understand which one is best for your needs.
Separate domain: pros and cons
There are several significant advantages to using a unique domain for a shortener:
✅ Branding - You can create a short and recognizable brand, for example, yourlink.com.
✅ User trust - Your own domain looks more professional and less like spam.
✅ Flexibility - You have full control over the domain, its configuration and settings.
However, there are also disadvantages:
❌ Additional costs - You need to buy a separate domain and maintain it.
❌ Customization is required - You will have to set up the server, redirects, and analytics system yourself.
Subdomain: pros and cons
If you already have a website, you can place a shortener on a subdomain, for example, go.yoursite.com. This option also has its advantages:
✅ Lower costs - You don't need to buy a separate domain, which reduces financial expenses.
✅ SEO benefits - Since the subdomain is linked to the main site, it inherits some of its authority.
✅ Simplified management - You can administer the shortener from the same control panel as the main site.
But there are also disadvantages:
❌ Less flexibility - You will have fewer personalization and control options.
Not always suitable for branding - Some users may not perceive a subdomain as a separate service.
Which option to choose?
The choice depends on your goals:
If you want to build a separate link shortening service, it is better to use a separate domain.
If you need a tool for internal use or marketing campaigns, a subdomain is a good choice.
Where to deploy your own shortener?
If you decide to launch your own shortener, you need a reliable service to host it. One of the best options is Surl.li, which offers convenient tools for creating personalized short links.
Conclusion.
A separate domain provides more branding opportunities and control, while a subdomain is more cost-effective and easy to manage. The choice depends on your needs and budget. If you need a fast and efficient way to create short links, try Surl.li and enjoy all the benefits of a professional shortener!