To view the statistics of short URL clicks you can use different ways, as well as those offered by the link shortening service itself and third-party tools for analytics.Collecting and analyzing clicks on the created short links will help to better study the current customers, and identify a new audience that should be emphasized. Also such statistics allows you to check the success of the advertising campaign and check from what sources came more traffic.
Most tools that provide link reduction service provide the ability to check the number of clicks and basic statistics on them. It is necessary to take into account that this is not extensive statistics, but just basic basic parameters on clicks, for example, the total number of clicks, the number of clicks in a particular day, countries from which the transition was made, browser, OS of the user and the place from which the transition was made and so on. View statistics available through a personal account or as for example in the popular tool for link shortening Surl.li is enough to add a + symbol to the link and you will see all the collected statistics. This data is enough for ordinary users, but may not be enough for companies, especially for those who buy promotions and are actively engaged in marketing strategies and want to attract more new visitors.
For even more detailed analysis of marketing campaigns it is recommended to use UTM-marks. These are special parameters that are added to the original URL before it is shortened. They allow you to track conversions in Google Analytics or other web analytics tools. For example, UTM tags can be used to understand which specific Instagram post or email newsletter users came from.
Regular monitoring of short link statistics and its analysis helps you understand how effectively a particular content is working, find flaws and places where there is room for improvement. For example, if you see that most of the audience comes through mobile devices, but face low conversion rates, this is a signal to optimize the mobile version of your site. If, for example, the source of traffic is mainly social networks, it is worth it to increase your activity there and place more posts and content in general and to engage in visualization and allocate more budget to them.
Undoubtedly, tracking short link clicks becomes an important tool for evaluating the effectiveness of marketing campaigns and is an integral part of a successful business.