Links can also get tired. Imagine: you are a long URL, stretched over a whole paragraph, broken, cropped in the messenger, scaring the user with numbers and special characters. Now imagine that you are short, concise and confident. Everything is simple and clear, go and that's it. That is why in 2025 short links are not a trend, but a tool for survival in the information flow.
So let's look at 10 reasons why you should start using them right now:
- Minimalism wins . A short link is clean, stylish and to the point. Simplified appearance makes any text visually cleaner.
- Convenient in oral transmission.A short link can be easily dictated in a presentation, podcast and even over the phone.
- Ideal for QR codes. The shorter the link, the less “noise” in the QR code. This speeds up scanning and reduces errors.
- Do not break during transmission. In messengers and email, long links often lose some of their parameters. Short links are transmitted without loss.
- Analytics. Most services provide statistics: how many clicks, where, from which devices. It's simple and convenient.
- Increase clickability. People are more likely to click on neat links. Long URLs look suspicious and scare people away.
- No distractions. Some shorteners insert ads between the click and the transition. Reliable ones do not. The user is taken directly to where you want them to go.
- Suitable for offline. Business cards, banners, packaging - wherever there are no hyperlinks, short addresses look appropriate and convenient.
- Brand unification. In some situations, you can set your own alias or even a domain, which increases trust and brand.
- They work quickly. A good redirect is a split second. Fast and professional.
Few people know, but the first link shortening services started appearing back in 2002, a few years before short URLs became vital in social networks like Twitter. Since then, this tool has become an integral part of digital communication.
Among the modern solutions, Surl.li stands out as a simple, fast and honest tool without distractions.