Short links do not stop gaining popularity because they find new and new applications, from the design of various publications and scientific works, to use in advertising and marketing mailings. To begin with, we will briefly go over what short links are and how to work with them.
Short links in other words, URLs that have been converted to a more compact format, mostly 5-7 characters with the help of special tools. The main purpose of such services is to turn a long regular link into its shorter equivalent, which is easier to insert into the text for a more concise look.
Such links are easy to insert into advertising products, they do not stand out so much from the general mass of the text, it is easier to remember the user and if necessary to enter manually. Also when it comes to marketing, for example, advertisements posts very often charge for the number of characters, short links help to save a little your money.
How is the creation of a short link itself?
In fact, it is very simple and is done literally in 2 clicks. The first thing to do is to find a special tool that creates them. With this should not be a problem, now on the market there are many analogues of such programs. They are as with free plans with basic functionality and with certain restrictions as paid subscriptions to premium plans with additional options.
After selecting the tool proceeds to the creation of a short link.You need to enter the full URL in a special field and as a result the system will generate a short analog of your link, which will lead to the same page as the original. The link will have the following form surl.li/clck where surl.li is the domain name of the site of the link generation program and clck is the short URL created. Also many tools offer to replace clck with your version, short links with the name of own company, brand or other keywords for a small fee.
Data about the original and short link are stored in a database on the tool's servers. When a user enters a short link into the browser bar, the browser first makes a request to the service that created the short link. It in turn finds the original link in the database and redirects the user to the specified page of the site. The short link has no expiration date, you can use it as much as you want. Also, many tools offer the ability to view the statistics of clicks on a short link (number of clicks, country of users, their browser, etc.). Which is very handy for analyzing visitor engagement, especially when it comes to promotional posts.