Imagine a marketer manually adding UTM tags and shortening hundreds of links for an advertising campaign. Ten tabs open, Excel at hand, Ctrl+C / Ctrl+V – and no guarantee that a mistake won't happen. This approach is definitely not scalable.
The Solution: Automation via Excel + API
But there's a solution: automation via Excel + API. And it's much simpler than it seems.
Why Do You Need This?
If you run many campaigns and work with various channels (email, social media, SMS), you need:
Unique links with UTM tags;
Shortened URLs for each segment;
Automated analytics after clicks.
Manual work is a risk and a waste of time. Automation means control and efficiency.
How It Works: Briefly
Prepare your table in Excel with all the necessary parameters: original link, UTM tags, campaign name.
Set up a script or macro that calls the shortener's API (e.g., Surl.li) directly from Excel.
Receive a short tracking link in response, which immediately populates your table next to the original.
Analytics data for each link is stored in your account – everything is structured and ready for analysis.
Why Is It Convenient?
No need to switch between services.
Mass creation of hundreds of links – in minutes.
All links immediately have the correct tags.
Fewer errors, more accuracy.
Surl.li's API supports this approach and allows you to process large volumes of data without complex technical setups.
Mass creation of tracking links via Excel and API isn't just about convenience. It's about speed of scaling, data control, and analytical transparency. Set it up once – and save dozens of hours every month.
If you work with links daily – automate it today. Surl.li supports creating short URLs via API – simply, quickly, without unnecessary code.